What's Hot: September 2005

Tuesday, September 20, 2005

In the fall 2005 print newsletter (Issue 2), I wrote about the following items:

I also interviewed the lovely Laura Ries about branding and PR.

Click here to read the archived report.

Andy Khubani: I am the founder and chairman of IdeaVillage Products Corp., the company behind many of today’s top-selling "As Seen on TV" products. Our specialty is bringing new products to market or catapulting existing products into the marketplace, a skill we have successfully demonstrated with such well-known products as Easy Feet, Fushigi Ball, Smooth Away, Strap Perfect, Criss Angel's Platinum Magic Kit, Finishing Touch, Micro Touch and more. Our unique business model includes selling solution-oriented merchandise via direct-response television (DRTV), the Internet and mass-market retailers such as Wal-Mart, Target, Walgreens and Bed Bath & Beyond. I'm responsible for the company’s product development, corporate strategy and marketing. In the 10 years since IdeaVillage began, the company now drives $500 million in annual sales at retail.

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